News Release

Montreal - The Canadian Securities Administrators officially launched a new campaign that aims to educate Canadians about the importance of saving and investing, entitled This Is Your Life, that will run until December 2006.

Partnering with the well-loved Canadian comic strip For Better or For Worse®, by Lynn Johnston, the CSA is reaching out to consumers at key points in their lives.  While traditionally CSA Investor Education campaigns have been demographically focused, the target groups for This Is Your Life include people experiencing life events including marriage/cohabitation, raising a family, pre-retirement and receiving a financial windfall. Research has shown consumers seek out financial information at these key points. 

Canadians are encouraged to visit the educational website www.thisisyourlife.ca, where Lynn Johnston’s familiar characters highlight each triggering event along with relevant and important investing information.  Visitors can also enter a contest to win autographed For Better or For Worse® prints and a cash grand prize.

The CSA, the council of the securities regulators of Canada’s provinces and territories, coordinates and harmonizes regulation for the Canadian capital markets. Their mandate is to protect investors from unfair or fraudulent practices through regulation of the securities industry. Part of this protection is educating investors about the risk, responsibilities and rewards of investing.

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